Retail Value: Improvising on sales gets to the meat of the business

Randy ShanerThe red shale soil sloping down to the Manatawny Creek in Berks County is ideally suited for grassland, and even in Pennsylvania, grassland means cattle. Here Randy Shaner, his father, Bob Shaner, and his cousin, Chad Hoffman, raise grass-based, grain-finished 100 percent Angus cattle on 900 acres at the Peterson & Shaner Farms in Douglassville, Pennsylvania.  
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