Cover Story: House Rules

A Philly startup is out to prove that eco-friendly architecture can be affordable
story by Natalie Hope McDonald / photo by Shawn Corrigan

It happened over beers. Childhood friends Chad Ludeman and Nic Darling were in the process of making a huge change—leaving their jobs to launch a development company. Neither one had any work experience in architecture or design, but they could see a shift happening—green, energy-efficient building was the future, and they had a chance to capitalize.

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