Label Maker: Greenwashing is Everywhere

The Wall Street Journal recently tackled the issue of "greenwashing":

According to a study due out Tuesday, more than 95% of consumer products examined committed at least one offense of "greenwashing," a term used to describe unproven environmental claims, according TerraChoice, a North American environmental-marketing company that issued the report.

It's yet another reminder that simply "reading the label" often isn't enough, and another reason to buy locally from people who have no need for marketing staffs. As Michael Pollan has said, "Don’t take the silence of the yams as a sign that they have nothing valuable to say about health."