Making It Happen: Alexis Rosenzwieg
Sunday, February 1, 2009 at 10:52AM 
This popped! creator and organizer admits that today’s music festivals aren’t exactly sustainable endeavors, but that hasn’t stopped her from trying. At last summer’s festival, each recycling station was managed by a volunteer who informed festival-goers about proper recycling. Businesses and organizations were discouraged from passing out flyers and encouraged, instead, to present their information through alternative methods. Some vendors used informational videos, some text messaging and others promoted themselves through contests and giveaways. Production and sound companies, as well as all employees, were Philadelphia-based. “Sustainability, to me, is not just recycling and using less energy,” Alexis explains. “It’s also taking a big look at your lifestyle and focusing more on your local community.”
