Can grab-and-go food be good for you?
Two suburban restaurants say yes.
There is hardly an idea more counterintuitive than that of a healthy, fresh fast food restaurant—especially one with a commitment to sourcing locally. Two local entrepreneurs hope to change that, and they’re starting in the suburbs.
This summer saw the grand opening in Marlton, New Jersey, of the tri-state area’s first b.good, a Boston-based chain of fast-casual eateries on a mission to reimagine the fast-food model as one centered on “real food and real people,” Deb Lutz, who owns the restaurant’s franchise rights for the greater Philadelphia area, connected with local food advocate Fair Food, and plans to open five such restaurants in and around the city in the next few years. Patrons can have their choice of local, grass-fed beef, hormone-free poultry, a house-made vegan patty on a host of burgers and sandwiches, or opt for a kale and quinoa bowl or seasonal salad.
“People really want know where their food is coming from, they want know what’s in it, they want to make sure it’s good for them and good for their families,” says Lutz, who worked in Johnson & Johnson's marketing department for 20 years.