This weekend, I found myself in a random debate. The argument was eventually settled with the old adage, “Besides that Mrs. Lincoln, how was the play?”
I found that saying drifting into my mind again this morning when I read this Inquirer story on Chad and Courtney Ludeman’s new energy-efficient Kensington home.
The story goes something like this: young couple, care about environment, moving to Kensington, learning to make do with less space, love the home. At one point it is mentioned that Chad is a “developer,” it is also mentioned that the house was “developed by PostGreen Corp.”
Nowhere is it mentioned that Chad owns Postgreen, and was in fact the developer of this home. (Courtney actually works for the company too.) You can read all about them, the (100K) house and the company in Grid‘s May cover story.
Now the question becomes, how did this story make it into print?
The reason for the odd language is that the article is not intended to be about Postgreen, but rather the house itself and the occupants. This is a series that is typically done on people who have rehabbed their homes…
Even if the story wasn’t about Postgreen, I think it was a major oversight not to include the fact that you guys own the company that built the home. It should have been included, even in an aside or parenthetical. Its obviously not your fault; seems like the writer’s mistake.
It was pretty astounding. Wasn’t sure at first if these even were the same folks profiled in GRID. Talk about missed opportunity. Not just missing the boat from the family’s personal and business perspective but missing the opportunity to let the wider community know about the ground-breaking, energizing development that’s taking place in the city.
And we wonder why old media’s on the skids? Then again, maybe we don’t.
I guess I am just an old fogey, because i expected it… GRIN. But once we had the internet, I became habituated to looking such things up when the subject interested me. NOW, we get something more like reality because of social media, interest groups, feedback comments on MSM websites, etc.